Verse Chorus Verse is a collaboration between the Norwegian artists, Christian Blandhoel, Steffen Haandlykken and Yngvild Kingren Rolland. The project evolved during spring 2005, resulting in their first exhibition in November the same year.
VCV examines the relationship between popular culture and contemporary art, with main focus on terms such as independence, rebellion against conventional society, local initiative and do-it-your-self attitudes. The starting point was to investigate the position of rock music and culture in today’s art scene.
Rock culture’s motivation for participation, vitality and spontaneity has had an important impact on contemporary society. And it can be seen as an idolised structure for artistic engagement. VCV wanted to create a permanent independent arena where anyone could participate, and where the possibility for creative exchange was in focus.
The self-titled exhibition was a large installation taking hold of three floors at the Gallery Seilduken in Oslo, 2005. It involved around 40 people from Norway, Sweden, Japan, England, Germany and U.S.A. Artists, musicians, writers and others participated. Fifty percent of them contributed with texts and images to a Fanzine published and presented in the gallery. It was handmade in 300 copies and free for everyone to take. Others participated in the Unified Response Program, a ten days music festival where eighteen bands played as part of the exhibition. Kenneth Amundsen was the festival coordinator and sound engineer. He runs the independent record label, Handmade Records, and the band, Mindy Misty.
As a parallell to the coordinated music festival there was a do-it-yourself bandstand that resembled a rehearsal room with guitars, amplifiers and drums. Anyone could play the instruments, resulting in 17 hours of recorded music...
VCV made about sixty t-shirts with a self branding logo printed on the back and various motives on the front. Most of them were sold cheap during the exhibition period. Some girls were also caught stealing them...
Finally VCV reconstructed a hotel room with the furnitures from Hotel Bristol in Oslo. It was presented in the art space to play with the myths regarding rock stars and all the obscure events taking place in their hotel rooms.